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25 Most Effective Medical Marketing Strategies That Work | Part 2

9. Search Engine Marketing More than 90 percent of consumers use a search engine to find information. Search for a service starts from the web or more specifically from a search engine such as Google. To stay competitive today, companies which advertise through search engines get double the response than conventional marketing. 10. Brochures and …

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Mobile Health Technologies and Augmented Use of Mobile Apps

The increased emergence of advanced technology has transformed the way we move every day. In the same way, high-tech equipment and modernized tools have brought a huge diversity in numerous of businesses including healthcare industry. In the current healthcare setting, the embracing of modern technology has owned it’s of significant rank. One cannot even imagine …

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The Cyber Security Threats and the Role of Chief Information Security Officer

The threats to cyber security are getting higher with every advancing year and we are witnessing an increased number of cybercrimes over the time. This year, a huge amount of healthcare data breaches have badly mired the integrity of healthcare organizations. In fact, you will see advancement in such cases as predicted by The Information …

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Consumer-Focused Medical Plans Are the Necessity of the Day

People, across the globe, are in true need of patient-centered health care delivery model since it is the only way that following which we can achieve value-based care. At present, we have come across various health insurance trends which are inclusive of the following: Virtualized Visits to a Doctor Telemedicine has worked wonders and revolutionized …

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Consolidation and Mergers Would Reshape Healthcare In 2018

Consolidation is the aftermath of the challenge that the healthcare industry faced right after the transition from volume-based care to value-based care. In addition, the enhanced impact of consumerism and discovering the areas of population health management bring consolidations to the light. Criteria for consolidation A few of healthcare leaders criticized the concept of setting …

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Behavioral Healthcare is Getting Wider Acceptance

Behavioral healthcare is a broader term taking into account psychological sickness as well as material mistreatment disorder. Psychological sickness is caused due to alteration in moods/behavior, disturbances in thinking etc. On the other hand, material mistreatment disorder is referred to as the inept usage of alcohol, prescribed medications or prohibited drugs. According to a survey, …

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25 Most Effective Medical Marketing Strategies That Work | Part 1

There are numerous marketing strategies that can augment the business of a medical practice. Proper use of innovative marketing strategies for your medical practice is a must to stay competitive and achieve your revenue goals. Here are a few medical marketing ideas that can transform the way you do business and you would see significant …

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Value Modifier and Value-Based Purchasing Risks

Healthcare in the United States is transitioning from fee-for-service model to value-based care model. The Center for Medicaid and CHIP Services (CMS) has Value-based programs rewarding health care providers with incentive payments for the quality of care they give to people with Medicare. It is a model that focuses on paying for the quality rather …

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Notable Changes in 2018 MACRA Final Rule and the Quality Payment Program

The Centers for Medicare & Medicaid Services (CMS) has published the 2018 final rule to regulate the Quality Payment Program under Medicare Access and CHIP Reauthorization Act (MACRA). The Quality Payment Program is an initiative for general practitioners and other qualified healthcare providers seeking incentive payments in either of the ways: 1) With the help …

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Financial Viability Is the Major Concern of Healthcare CEOs

‘Financial viability is the ability to generate sufficient income to meet operating payments, debt commitments and, where applicable, to allow growth while maintaining service levels.’ To survive and thrive in a highly competitive business environment, every organization wants to ensure a steady flow of cash to meet the expenses and to reinvest for infrastructure development. …

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