The year 2018 will remain notable by continual insecurity plus US health industry’s risk, in the light of Research Institute (HRI). The year 2018 is inclined to imitate the last year which was spotted by harsh arguments over reforms regarding tax and health and a chain of calamities that the natural catastrophes stimulated with regard to volatility. For adapting these challenges, health institutions should think of looking for a higher cross-area partnership, new competencies and new investments for strategies for building flexibility regarding enterprise. Antagonism among Medicare Advantage insurers is increasing, with more prospective clients. It implies that health plans need to design intelligent investment strategies in consumer experience intended for attracting an increasing population of seniors. More plans stepped into the market as compared to exit, in 2017; however, new clients are assembling to plans having confirmed track records which furnish their personal requirements. On the basis of quality and performance a yearly ranking of 1 to 5 stars, CMS allocates Medicare Advantage plans. 52 %of enrollees of Medicare Advantage were in the maximum-rated plans with at least 4 in 2014; that rate had advanced to 68 % in 2017. In 2018, Medicare Advantage is aimed to encompass approximately 21 million individuals; an increase of 5 % after 2017. Plans must deliver a greater quality experience for the customer to gain new participants as well as procure the greatest star rating. Medicare Advantage plans executives surveyed under HRI showed that expectations and demands of the consumer, in company with clients and suppliers inviting greater threat, would have the highest influence on the way of their running of the business in the upcoming 5 years. Older adults are more and more eager to make use of digital health services in accordance with surveys of HRI pertaining to the consumer. The insurer Humana is making the most out of this switch in inclinations already. It has paired up with Omada Health which is a company of digital behavioral medicine from San Francisco for providing a health scheme online that amalgamates instruction, learning, and monitoring of health for its affiliates of Medicare Advantage at huge risk of diabetes development. A year in enrolled participants of the scheme communicated with the digital dais 19 times a week averagely and had observed important health enhancements, with the loss of 7.5 % of their body weight averagely. Also, Humana is considering the way for improved engagement of its Medicare clients with the help of concentrating on their requirements regarding society, tackling with concerns such as accessibility of nutritional and protected food as well as encouraging positivity, to an enhancement in healthy days the last one has been associated. A contributory of Anthem Inc. named CareMore, is opting for an alike strategy, which has brought about a collaboration with Lyft which is a company of ride-sharing to deliver medical transportation to patients for nonemergency, incorporating a main combined representative for battling with social separation, plus creating an association with a gymnasium designed for older adults. Advantages of CareMore, accompanying these investments, charge the government below as compared to what the benefits of traditional Medicare charge, plus its participants have had a small number of admissions in the hospital and smaller staying period. Stakeholders require being practical and considering tactically about the way of changing the market and the appropriate site to invest at present in front of possible commotion. In 2018, for investment main sectors comprise of growing Medicare Advantage’s uptake, sustained setting intending in grounding for reform regarding healthcare, boosting security next to attacks of cyber security and increasing experience of the patient so as to alter attitude and increase outcomes of health.