Healthcare marketing takes in excessively divided and selected online and offline approaches contribute to make a contact, grow, and support interface with the consumers as well as with the patients. The effectiveness of this approach can be measured with the undertakings from its beginning till now and with the return on investment. Healthcare marketing provides you with a competitive edge as a huge number of hospitals are in the race to provide the patients with cost-effective plus value-based care. In addition, it broadens the way to come in contact with the patients to a greater extent through which the growth and improvement of several different healthcare channels get improved. Furthermore, it gets more qualified leads and improves reimbursements which are in demand at the present. In 2009, UNICO currently known as PRAXIS UNICO launched the IMPACT awards to get acquainted with and rejoice the tradition of shared learning, skill building, and rational resources ahead of the institutes of higher education, aid organizations and organizations for research in the public sector, hence, benefiting widely to the financial and social state. 2017 is the 4th year of the IMPACT Awards acquainting with the Healthcare Marketing as greatly inventive and ground-breaking movement across the industry. IMPACT awards are offered to movements that are being taken for the promotion of health of patients, communities, and societies as well as to assist groups to flourish and nurture in the energetic healthcare environment at present. The initiative identifies the best promotion, publicizing, advertisement and interactive crusades of healthcare on all the platforms of media. With the emergence of advanced technology and with every day demanding healthcare associations it has turned out to be imperative to deliver precise and influential messages to the people. An eminent board of adjudicators, composed of the individuals form academic circles, non-profit, private and public sector, selects the best communication campaigns by suppliers, insurers, pharmaceutical organizations, traders, sellers and sponsors that were intended to conscientiously notify and inform healthcare customers. The funds of the awards won are utilized to make further improvements in the respective field. In 2017, IMPACT awards for healthcare marketing, up to 200 candidates submitted their entries, on behalf of many different areas of marketing campaigns. The names of the award winners of Gold, silver, and bronze in the sub-divisional industry sector were released in a particular section in the Nov. 13 release of Modern Healthcare and online. Healthcare Marketing Visionary award is given to the individual who made it to graft public learning with regard to issues of healthcare in a useful and moral way and has endured a successful career to contribute this industry in the best possible way. In addition, all of the awards were delivered at the dinner on Nov. 7 in Chicago all through the annual Strategic Marketing Conference of Modern Healthcare for the following categories of the year: 1. Audio Campaign 2. Digital Campaign 3. Direct Mail Campaign 4. Integrated Campaign 5. Print Campaign 6. Social Media Campaign 7. Video Campaign 8. Website Campaign IMPACT Marketing Healthcare awards are dedicated to those individuals or campaigns who have been contributing to the packaging, charging and allocation of healthcare products and to any operations implemented to promote these items to a greater extent. Marketing not only take in the promotion or public dealings or familiarity with other promotional procedures that might be incorporated, but it also covers now a broader spectrum and techniques. Adding to it, there is not any one technique which defines marketing as a whole, in fact, they are all sections of the process of marketing, and should all be incorporated within the framework of the healthcare marketing plan.